The effects of managerial output control and team autonomy on the speed of new product development: the moderating effect of product newness

Pilar Carbonell and Ana I. Rodriguez-Escudero

International Journal of Product Development, 2011, vol. 13, issue 4, 298-315

Abstract: This study examines the individual and combined effects of output control and team autonomy on the speed of New Product Development (NPD). The study also explores the moderating effect of product newness. The results, which are based on sample of 247 new product projects, indicate that output control is positively related to NPD speed. The positive relationship between output control and NPD speed is greater for low innovative products than for high innovative products. Team autonomy has a positive impact on the speed of new product development only when managerial output control is high.

Keywords: NPD speed; new product development; time-to-market; managerial control; team autonomy; product newness; output control; innovative products; innovation. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:13:y:2011:i:4:p:298-315

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