New Product Development and consumer culture: a review

Bijan Aryana and Casper Boks

International Journal of Product Development, 2012, vol. 16, issue 1, 45-62

Abstract: This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture's role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

Keywords: NPD; new product development; evolutionary framework; consumer culture; globalisation; product diffusion; emerging markets; product adoption; user research; cultural models. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:16:y:2012:i:1:p:45-62

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