Strategies for facing the crisis: the case of the car design/style supply chain in France and in Italy

Giuseppe Giulio Calabrese and Monique Vervaeke

International Journal of Product Development, 2017, vol. 22, issue 1, 21-37

Abstract: In a short space of time the car design/style supply chain has undergone deep changes, which are being amplified by the current economic-financial crisis. The digitalisation of production and the transformation of supply links have modified the competitive positioning of these companies along the automotive supply chain. The aim of the paper is to analyse the drivers adopted by the French and the Italian car design/style firms for facing the crisis. The paper uses a brief literature review to highlight the strategic role of car design/style companies in the automotive industry in terms of innovation and supply chain. The French and Italian car design/style supply chains were investigated by 20 face-to-face interviews. In a context of macroeconomic downturn, the French and the Italian car design/style samples have over-performed the respective total automotive supply chains. The performance achieved and the implementations of distinguished strategies are the evidence of the resilience of the firms investigated. To date, there have been very few empirical studies which have investigated the strategies adopted by supply chains during the ongoing crisis. The digitalisation of production and the transformation of supply links have modified the competitive positioning of design/style companies along the automotive supply chain.

Keywords: car design/style; automotive; industrial performance; crisis. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.inderscience.com/link.php?id=85275 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:22:y:2017:i:1:p:21-37

Access Statistics for this article

More articles in International Journal of Product Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().