New product development in an entrepreneurial company

K. Rajeshwari

International Journal of Product Development, 2017, vol. 22, issue 2, 81-103

Abstract: Entrepreneurial orientation is positively related to new product development (NPD). Through in-depth case studies of two entrepreneurial companies in the consumer packaged goods sector, this study arrives at a set of findings regarding new product development. These include aspects of new product process, role market research in NPD, consumer in-sighting and evaluation of NPD. The findings can be used for future theory building in the area of new product development.

Keywords: new product development in entrepreneurial company; new product development in consumer packaged goods; case research in new product development; NPD. (search for similar items in EconPapers)
Date: 2017
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