Xtreme design: a new approach for virtual innovation

Caroline Heins, Daniel Jarr and Cornelius Herstatt

International Journal of Product Development, 2023, vol. 27, issue 3, 165-185

Abstract: Existing innovation research widely assumes physical, in-person exchange. This in-person exchange cannot be guaranteed during a global pandemic like COVID-19, where people must work remotely, and are limited to virtual collaboration. Through this research, we aimed to provide the first approach to virtual innovation, which we call Xtreme Design. It has two advantages over traditional innovation methods: teams can innovate in a virtual remote work environment, and it is fast and cost-efficient. Based on an exploratory action research with three companies conducted between March 2020 and April 2021, we present the model and its elements, as well as a set of practices designed to combine innovation methods with remote delivery. For practitioners, the paper provides evidence and insights about the use of Xtreme Design to support the implementation of virtual innovation processes.

Keywords: innovation; case study; management tool; value; retail; COVID-19; material handling; design thinking. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.inderscience.com/link.php?id=133052 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:27:y:2023:i:3:p:165-185

Access Statistics for this article

More articles in International Journal of Product Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().