 Colour matching design method in product visual communication based on grey relational analysisFan Wu and Huaxi Chen International Journal of Product Development, 2024, vol. 28, issue 4, 257-271 Abstract: Colour matching in product visual communication results in high colour differences due to insufficient consideration of the degree of correlation between colours. Therefore, a colour matching design method in product visual communication based on grey relational analysis is studied. Firstly, 201 colours were selected as initial samples, and fuzzy processing techniques were used to combine colour merging and noise removal to screen colours. Then, it introduces the expected value of colour imagery, adjust weights and the initial colour scheme is design. Finally, the grey correlation analysis improved by the tomographic analysis method is used to determine the weighted grey correlation of colours and optimise the initial colour scheme. The colour matching of this method meets the requirements with the highest product colour difference value of 1.63 and a consensus degree of 0.85 according to the experiment. It improves the colour coordination of the product and conforms to user image preferences. Keywords: product colour matching; visual communication; colour scheme design; colour screening; grey correlation analysis; weighted grey-scale correlation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:28:y:2024:i:4:p:257-271 Access Statistics for this article More articles in International Journal of Product Development from Inderscience Enterprises Ltd |
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