Action patterns taken in developing successfully marketed innovative products – the cases of machinery technology and material technology in Japan

Keizo Sakurai and Masayuki Kondo

International Journal of Product Development, 2006, vol. 3, issue 2, 263-274

Abstract: This paper clarifies the action patterns of Japanese companies in developing successfully marketed products. These action patterns depend on the character of technology development processes, research-based or improvement and machinery technology or material technology. The action patterns also depend on whether managers are customer conscious or not and whether managers are competitor conscious or not. The analysis of the paper has found several action patterns. For example, material technology development always images existing markets, whereas machinery technology development sometimes images new markets or no clear markets. Research-based development and highly customer conscious development tend to image new markets or no clear markets.

Keywords: circuit innovation model; research-based technology; improved technology; customer conscious; competitor conscious; machinery technology; materials technology; Japan; product development. (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=9375 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:3:y:2006:i:2:p:263-274

Access Statistics for this article

More articles in International Journal of Product Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().