Product development with a focus on attractive product expression: an analysis of case studies

Josiena Gotzsch, Jean-Jacques Chanaron and David Birchall

International Journal of Product Development, 2006, vol. 3, issue 3/4, 467-476

Abstract: Creating outstanding products is vital for a company's endurance in competitive markets. A mix of functionality, ergonomics, aesthetics, symbols and price aspects all play a role in making a product desirable. This exploratory study concentrates on communicative and meaningful aspects in a product's design. It examines how the creation of a communicative design occurs during the product development process. Multiple product development projects in two distinct companies were analysed. In two projects, specific attention was given to communicative aspects in the product's design. These two projects are examined in this paper.

Keywords: user-centred product development; product design; design management; new product development; product expression; product meaning; product language; product value. (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:3:y:2006:i:3/4:p:467-476

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