Segmenting critical success factor for generating corporate entrepreneurship based on fuzzy DEMATEL and fuzzy AHP in Iranian institutes

Mostafa Kazemi and Maryam Aliei

International Journal of Procurement Management, 2019, vol. 12, issue 5, 549-571

Abstract: By achieving modern methods, corporate entrepreneurship and institutes are constantly trying to search for other solutions to inspire more innovation so that based on their interests and attitudes, they voice their opinion to the superiors of the organisation. Numerous researches all indicate that entrepreneurial attitude can change the organisations. Therefore, organisations and large companies consider 'entrepreneurial attitude' more than before. They are constantly ready to meet customers' demands and pull marketing. In this paper, we study the functional factor that initiates corporate organisation. In fuzzy analytic hierarchical process (fuzzy AHP) and fuzzy decision making trial and evaluation laboratory (fuzzy DEMATEL), we ranked critical success factor of the corporate entrepreneurship in Iranian institutes.

Keywords: fuzzy DEMATEL; fuzzy AHP; corporate entrepreneurship. (search for similar items in EconPapers)
Date: 2019
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