Selecting on-demand delivery apps: a case study from Thailand
Muhammad Syukur (),
Anchisa Kosumsuriya and
International Journal of Procurement Management, 2020, vol. 13, issue 3, 322-331
This paper aims to prioritise factors affecting customers' decision making in selecting a particular mobile app for delivery services. It employs the analytic hierarchy process (AHP) with four selected factors: payment method (PM), functionality (FT), added value (AV), and firms' characteristics (FC) while the brand alternatives are line man, grab bike, and send ranger. The sample for this research is a total of 18 experienced customers who reside in Bangkok metropolitan city. It is found that added value is the strongest factor that affects customers' selection on mobile apps, followed by functionality, firms' characteristics, and payment method. The most preferred on-demand delivery app is send ranger.
Keywords: analytic hierarchy process; AHP; brand selection; technology acceptance model; TAM; Thailand. (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpman:v:13:y:2020:i:3:p:322-331
Access Statistics for this article
More articles in International Journal of Procurement Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().