Modelling the effect of multi-objective optimisation of business, information technology, and marketing techniques on organisational performance

Atena Atash Sokhan

International Journal of Procurement Management, 2023, vol. 18, issue 3, 279-299

Abstract: The advent of the third millennium has witnessed a more intense competition among economic hubs, especially in the business sector. Enterprises as microeconomic activists try to gain a bigger share of the global trade privileges; however, scientific and technological advances have led them to create new opportunities by providing necessary conditions. Business, information technology and marketing strategies are three major newly emerged opportunities for facilitating business and increasing global competitiveness. This study aimed at investigating the effects of business, IT and marketing strategies on organisational performance. A descriptive survey was conducted on a sample of marketing managers of e-businesses. The statistical population consisted of 175 e-business marketing managers, 120 of whom were selected through simple random sampling. The data collected were statistically analysed by using the partial least squares structural equation modelling. The results indicated that business, IT and marketing strategies positively and significantly affect organisational, customer and financial performance.

Keywords: business strategy; IT strategy; marketing strategy; organisational performance. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=134208 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpman:v:18:y:2023:i:3:p:279-299

Access Statistics for this article

More articles in International Journal of Procurement Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().