Perceived circular Supply Chain 4.0 and switching intention: evidence from refurbished products

Yudi Fernando, Rumanto Elkas Banta, Fineke Mergeresa, Ika Sari Wahyuni-TD and Ridho Bramulya Ikhsan

International Journal of Procurement Management, 2024, vol. 21, issue 4, 525-540

Abstract: The perceived circular Supply Chain 4.0 and switching intention of refurbished smartphone-focused cameras from customers' point of view are rarely discussed in the literature. This study examines the effect of perceived affordable price and perceived ease of use of refurbished products obtained from perceived circular Supply Chain 4.0 on switching intention. This study also included convenience as an intervening variable in the research model. The approach used in this study is quantitative, and survey data was obtained from 160 respondents. The results showed that perceived affordable price and perceived ease of use significantly affect the switching intention of refurbished smartphone-focused cameras. The convenience of getting a refurbished smartphone-focused camera mediates the relationship between perceived affordable price and perceived ease of use, significantly affecting the switching intention of refurbished smartphone-focused cameras. Manufacturing firms must focus on marketing intelligence to frequently monitor the quality and price of brand-new and refurbished products and ensure convenient product distribution.

Keywords: circular supply chain; Industry 4.0; perceived affordable price; convenience; perceived ease of use; switching intention. (search for similar items in EconPapers)
Date: 2024
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