Behaviour towards eco-friendly shopping bags: the roles of product attributes, personal environmental consciousness and supply-based factors

Minh-thu T. Nguyen, Huong-Giang Pham and Tuan-Anh Truong

International Journal of Procurement Management, 2025, vol. 22, issue 2, 191-217

Abstract: Plastic waste reduction has been widely examined for the last few decades. Long-term solutions should promote the adoption of alternatives to plastic products. This study investigates the roles of product attributes, personal environmental consciousness and retailer-based factors in explaining consumer behaviour towards adopting eco-friendly shopping bags in an emerging market - Vietnam. Responses from 422 customers were collected. Using the second-order model with the partial least squares structural equation model (PLS-SEM) analysis approach, we found that personal environmental consciousness, supply-based factors and price significantly affect consumers' behaviour toward eco-friendly bags directly. The product attributes do not directly affect behaviour but indirectly drive the behaviour of eco-friendly bag usage via attitude toward environmentally friendly shopping bags. Based on these findings, this research provides recommendations for policymakers, shopping bags producers and retailers.

Keywords: sustainable products; eco-friendly shopping bags; plastic waste reduction; product attributes; Vietnam. (search for similar items in EconPapers)
Date: 2025
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