 Government/business relations: an agency-theory perspective on the procurement of market researchMichel R. Rod International Journal of Procurement Management, 2011, vol. 4, issue 1, 108-120 Abstract: The purpose of this conceptual paper is to provide a brief description and review of the agency theory literature in ultimately proposing that agency theory may provide a novel and potentially useful foundation for analysing (for researchers) and influencing (for managers) the nature of contractual relations between government departments that secure the services of commercial market research firms. The methodological approach involves a non-exhaustive review of literature addressing agency theory and public sector procurement from commercial sources. Although this paper is primarily targeted at academics with an interest in studying the relationships between market research providers and public sector market research users, there are some practical managerial implications that are discussed. Thus far in the extant marketing literature, there has been no suggestion that an agent theoretical perspective can contribute to both the study and management of government/business relationships related to the procurement of market research. Keywords: agency theory; market research; buyers; sellers; contractual relations; government departments; business relationships; public sector; managerial implications; theoretical perspectives; procurement management. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpman:v:4:y:2011:i:1:p:108-120 Access Statistics for this article More articles in International Journal of Procurement Management from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.