 Bullwhip effect analysis using supply chain role play game and ranking of supply chainsV. Madhusudanan Pillai, K. Lavanya and T. Chinna Pamulety International Journal of Procurement Management, 2014, vol. 7, issue 3, 299-315 Abstract: The tendency of orders to increase in variability as one moves up a supply chain is commonly known as the bullwhip effect. In a supply chain, it creates a negative impact on the performance. The objective of the present study is to know the effect of change in customer demand magnitude on bullwhip effect in a four-stage serial supply chain and rank the supply chains using multi-criteria decision making. We conducted the supply chain role play game under no information sharing among the supply chain members and the retailer faces different customer demand magnitudes under backorder, lost sales environment. The statistical test results show that there is a significant difference between variance of orders when customer demand magnitude changes and bullwhip effect increases when demand magnitude increases. The supply chains are ranked based on inventory cost, fill rate and bullwhip effect. Grey relational analysis is used for ranking. Keywords: bullwhip effect; BWE; supply chain management; SCM; customer demand magnitude; no information sharing; grey relational analysis; GRA; multicriteria decision making; MCDM; role play games; supply chain ranking; inventory cost; fill rate. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpman:v:7:y:2014:i:3:p:299-315 Access Statistics for this article More articles in International Journal of Procurement Management from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.