 Selection and comparison the most suitable strategy in the public and private banks with BSC approachMohammad-Mehdi Parhizgar and Nahid Saravi-Moghadam International Journal of Productivity and Quality Management, 2017, vol. 20, issue 1, 75-98 Abstract: The banking crises, which have occurred both in transition economies and developing countries in the last ten years, have strengthened conviction about the importance of a stable and well regulated banking system. Therefore, choosing the right and suitable strategy is crucial for the performance improvement of the banks. The balanced scorecard (BSC) provides an enterprise view of an organisation's overall performance. The model of this study is tested on a sample of experts in a private bank, a semi-private bank and a state-owned bank in Iran. In this study, used for strategy and BSC measuring indexes were ranked in banking industry by using fuzzy analytic hierarchy process and fuzzy TOPSIS. Results show that among strategy banks in Iran, the brand reputation is more important. The results obtained from both methods indicate that private bank is more significant than semi-private bank and state-owned bank in banking. Keywords: business strategy; balanced scorecard; BSC; performance evaluation; fuzzy AHP; FAHP; analytical hierarchy process; fuzzy TOPSIS; public banks; private banks; banking industry; Iran; brand reputation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpqma:v:20:y:2017:i:1:p:75-98 Access Statistics for this article More articles in International Journal of Productivity and Quality Management from Inderscience Enterprises Ltd |
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