An empirical investigation into the impact of product quality dimensions on improving the order-winners and customer satisfaction

Haitham M. Alzoubi, Gouher Ahmed and Muhammad Alshurideh

International Journal of Productivity and Quality Management, 2022, vol. 36, issue 2, 169-186

Abstract: The quality of product is a major element through which customers are attracted to purchase and as a result, companies get in return sales and profits. This study aims to investigate how product quality dimensions can improve the order winners from the case study of Apparel Group a leading retailer in Dubai, UAE. 155 customers were surveyed to collect the primary data to test the proposed hypotheses. The results show that performance, features, durability and perceived quality have strong relationships with order-winners, and all such elements improve the winning orders for firms.

Keywords: product quality; order-winners; customer satisfaction. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=124711 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpqma:v:36:y:2022:i:2:p:169-186

Access Statistics for this article

More articles in International Journal of Productivity and Quality Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().