Studying and prioritising the effective elements of internet advertising on e-marketing

Mohammad Doostar and Mohammad Hossein Mohammadi

International Journal of Services and Operations Management, 2014, vol. 18, issue 1, 57-73

Abstract: E-marketing is an external perspective on using internet and new technologies for electronic communication together with traditional media for receiving and delivering services to customers. E-marketing is considered as the pulse of strong exports in modern global markets and underlying employment, production and improvement as well as foreign exchange incomes and economic development. One of the bases for e-marketing provided by internet is internet advertisement. Internet ads include notice messages to internet users by websites, e-mail, support ads software, text messaging and mobiles with internet connection feature. This study aims to investigate and evaluate elements of internet ads and e-marketing as well as determining their correlation and prioritising the elements influenced on internet advertisement.

Keywords: e-marketing; electronic marketing; online marketing; contextual elements; interactive elements; external elements; internet advertising. (search for similar items in EconPapers)
Date: 2014
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