The effect of benchmarking procurement plan and after sales services on suppliers sales success in western region of Kingdom of Saudi Arabia

Sulieman Ibraheem Shelash Al-Hawary and Bahaà Abdul-Hafez Attallah Al-Nady

International Journal of Services and Operations Management, 2014, vol. 19, issue 1, 103-135

Abstract: This study aims to adopt illusion for effect of benchmarking procurement plan and after sales services on suppliers' sales success in western region of Saudi Arabia. The researchers draw their conceptual foundations from previous studies, supplement this from the marketing literature and test the model, and data analysis was based on multivariate statistical techniques. This paper emphasises the importance of benchmarking procurement and after sales services on supplier sales success. The study demonstrates that there is positive effect of benchmarking procurement plan (BPP) and after sales services (ASS) on suppliers' sales success (SSS) success. The findings are expected to provide researchers with useful insights to conduct future studies on benchmarking procurement plan associated with after sales services on suppliers' sales success variable.

Keywords: benchmarking; procurement planning; after sales services; suppliers sales; sales success; retailers; wholesalers; Saudi Arabia; marketing. (search for similar items in EconPapers)
Date: 2014
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