An empirical study of the role of technological acceptance model on retail service industry using a moderation effect

Amgad S.D. Khaled and Salma Ahmed

International Journal of Services and Operations Management, 2023, vol. 45, issue 2, 232-246

Abstract: The main aim of this research is to evaluate the direct and indirect effect of information technology on productivity in retail services. The study uses a survey questionnaire that was adapted from literature to measure the impact of Information Technology on Retail service productivity. Data was collected from the employees at retail stores in different cities in Indian. Further, data was analysed using two statistical software SPSS 25 and AMOS 25. The study concluded that perceiving ease of use, perceiving adoptiveness, and perceiving usefulness has a substantial effect on the profitability of retail services. However, the study found that superior functionality has no significant effect on the productivity of retail services. The study has consequences for managers in retail stores and retail workers working at retail outlets.

Keywords: information technology; TAM; ease of use; usefulness; adoptiveness; superior functionality; employee satisfaction; retail. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=131513 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsoma:v:45:y:2023:i:2:p:232-246

Access Statistics for this article

More articles in International Journal of Services and Operations Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().