Creating value for the business service buyer through modularity

Pauliina Ulkuniemi and Saara Pekkarinen

International Journal of Services and Operations Management, 2011, vol. 8, issue 2, 127-141

Abstract: The present study explores how modularity makes services visible and how it enables the customers to participate in service co-creation. We review the literature on buying business services to determine the buying challenges and we define service modularity and especially concentrate on defining the attributes of a modular service offering. Theoretical framework describing the connections of the attributes and challenges in service buying is elaborated through a single case study of a modular service in a professional service firm. We argue that a modular service offering can help customers by increasing the visibility of the service offering.

Keywords: modular services; business services; purchasing challenges; project business; design; coordination; construction management services; professional services; value creation; service modularity; service co-creation; service management; service operations; business service buying; business service purchasing. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=38569 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsoma:v:8:y:2011:i:2:p:127-141

Access Statistics for this article

More articles in International Journal of Services and Operations Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().