Classification of mass customisation: a Socio-Technical System perspective

Y. Park and A.Y. Nahm

International Journal of Services and Operations Management, 2011, vol. 8, issue 3, 322-334

Abstract: Mass customisation from Socio-Technical System (STS) perspective provides an integrative view that corrects the imbalance stemming from over-emphasising the role of particular functions (e.g., marketing, operations and/or strategy). Building on some seminal articles in this area, we have endeavoured to generate a classification model that implies effective management of work-related and organisational factors for mass customisation. In doing so, this paper expands STS-related mass customisation literature and provides a possible direction for future empirical study. Managerial implication for managing mass customisation is also provided.

Keywords: mass customisation; socio-technical systems; system perspectives; classification models; integrative views; imbalances; over-emphasis; function roles; marketing; strategies; organisational factors; work-related factors; managerial implications; services management; operations management; global businesses; globalisation. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=38975 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsoma:v:8:y:2011:i:3:p:322-334

Access Statistics for this article

More articles in International Journal of Services and Operations Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().