Can organisations disrupt and expand from their core to sustain their operations?

Kaushik Sridhar

International Journal of Services and Operations Management, 2011, vol. 8, issue 4, 433-448

Abstract: Christensen's concept of disruptive technology is enticing but is this notion – conceptual and financial – beyond the reach of many companies? Managing the risks is a reality, along with the necessary funds needed to enter new marketplaces. Zook suggests that nearby market opportunities adjacent to a strong core business offer one of the surest paths to new growth, whether industries are stable or changing rapidly. Companies that become practiced at finding a continued stream of adjacency moves – guided by the rules of disruptive technologies – may well find they are on the road to sustainable, solid growth while potentially causing a disruption in the market. This paper explores a way forward or shows methods for pushing out the boundaries of a company's core businesses and technologies in predictable, repeatable ways.

Keywords: disruptive technology; adjacency moves; disruptive innovation; sustaining innovation; Australian retail industry; case study; risk management; market opportunities; core business; core technology. (search for similar items in EconPapers)
Date: 2011
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