Mass customisation for a sustainable competitive advantage in the footwear industry

Peter Fatur

International Journal of Sustainable Economy, 2010, vol. 2, issue 2, 164-179

Abstract: The present competitive situation in a number of industries is changing because buyers demand an increasing variety of product choice with low or even no price premiums charged. In case of traditional labour-intensive industries, such as footwear, high-labour costs, a progressive reduction in the size of production batches and a demand for minimising delivery times further reduce the long-term competitiveness. The purpose of this paper is to evaluate the socioeconomic framework that the manufacturers of high-cost traditional footwear producing countries are facing and to investigate some possible options for provision of a sustainable competitive advantage.

Keywords: mass customisation; sustainability; footwear industry; form postponement; product development; process development; sustainable competitive advantage; sustainable economy; socioeconomic framework; shoe production. (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsuse:v:2:y:2010:i:2:p:164-179

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