Regional diffusion for remanufactured tied products in ecologically conscious consumers

Yenming Chen

International Journal of Sustainable Economy, 2011, vol. 3, issue 4, 440-454

Abstract: In this paper, we demonstrate that independent aftermarket replacement component remanufacturers are able to help the host product manufacturers establish their market share. We employ agent-based simulation and evolutionary game theory in the light of innovative diffusion process with network externality and sustainability consciousness, in microscopic and dynamic emergent perspectives. We suggest a strategic decision management insight for better marketing an environmental sustainable product in a new product diffusion process. We show that both market share and long-term profitability of a tied product firm, with inferior market share, indeed can be raised significantly by applying the suggested price-protection-distribution decision strategy at specific timing when the ecologically conscious consumer segment grows.

Keywords: sustainable economy; environmental sustainability; technology adoption; replicator dynamics; agent-based modelling; complex system simulation; regional diffusion; remanufactured tied products; ecologically conscious consumers; agent-based systems; multi-agent systems; component remanufacturing. (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsuse:v:3:y:2011:i:4:p:440-454

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