The importance of intellectual capital in the selection of global marketing strategies: evidence from family businesses in Macedonia

Gadaf Rexhepi, Abdylmenaf Bexheti, Sadudin Ibraimi and Selma Kurtishi-Kastrati

International Journal of Transitions and Innovation Systems, 2018, vol. 6, issue 2, 108-117

Abstract: The role of intellectual capital is becoming very important mainly because of the influence in formulation and implementation of strategies in global markets. This research examines the link between intellectual capital and global marketing strategies. This research emphasises the link that intellectual capital has in creating competitive advantage through selection of global marketing strategies. This will help companies on using intellectual capital in selecting global marketing strategies in the internationalisation process. Research results showed that there is relationship between intellectual capital and formulation and selection of strategies.

Keywords: global marketing; global marketing strategies; intellectual capital; strategy formulation; family businesses; Macedonia. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=91596 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtisy:v:6:y:2018:i:2:p:108-117

Access Statistics for this article

More articles in International Journal of Transitions and Innovation Systems from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().