EconPapers    
Economics at your fingertips  
 

Innovation and internationalisation in the white goods GVC: the case of Arcelik

Federico Bonaglia (), Asli M. Colpan and Andrea Goldstein

International Journal of Technological Learning, Innovation and Development, 2008, vol. 1, issue 4, 520-535

Abstract: The present article sheds light on the process that has allowed a firm from a developing economy to transform itself successfully from an original equipment manufacturer to an own original brand manufacturer multinational enterprise. We study the case of Arcelik, a consumer electronics MNE from Turkey and identify four factors for successful internationalisation: rapid strategy execution, investment to build technological capabilities and organisational adaptation, focus on international marketing capabilities and distribution networks and leverage on business group resources. The analysis suggests that globalisation is being driven not just by the giant incumbent firms but also by emerging firms internationalising from the periphery, thanks to the above mentioned four strategies they adopt.

Keywords: emerging markets; developing countries; multinational enterprises; MNEs; global value chains; innovation; internationalisation; value chain management; consumer electronics; Turkey; globalisation. (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.inderscience.com/link.php?id=21966 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtlid:v:1:y:2008:i:4:p:520-535

Access Statistics for this article

More articles in International Journal of Technological Learning, Innovation and Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Carmel O'Grady (). This e-mail address is bad, please contact .

 
Page updated 2020-07-01
Handle: RePEc:ids:ijtlid:v:1:y:2008:i:4:p:520-535