 Exploring digital competing capability in the intention to adopt e-commerce (toward a conceptual model)Muhammad Kholid Arif Rozaq, Asri Laksmi Riani, Mugi Harsono and Ahmad Ikhwan Setiawan International Journal of Trade and Global Markets, 2020, vol. 13, issue 2, 199-219 Abstract: This paper explores the inconsistencies in the relationship between technology readiness dimension and technology adoption intention along with the existing phenomenon of low e-commerce adoption in Indonesia. The advantage of this research lies in the synthesis to gain and propose a new variable to bridge the inconsistencies. The new variable, digital competing capability, is what distinguishes this research from the previous studies on e-commerce adoption. The propositions for this research were developed from and based on three main theories, namely resource-based view (RBV), competitive advantage, and organisational adaptation. This research is expected to contribute to the development of technology adoption concept, with the appearance of digital competing capability as a new variable. This theoretical contribution helps filling the gaps in previous researches, aiming at strengthening the relationship between technology readiness and e-commerce adoption. Further researches to show empirical model results are highly recommended. Keywords: e-commerce; digital competing capability; technology readiness; e-commerce adoption; MSME; micro; small and medium enterprises. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:13:y:2020:i:2:p:199-219 Access Statistics for this article More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd |
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