Analysis of factors that influence consumer purchasing decisions on creative industries in Bandung City, Indonesia

Arianis Chan and Sam'un Jaja Raharja

International Journal of Trade and Global Markets, 2021, vol. 14, issue 2, 213-223

Abstract: This study aims to analyse the influence of cultural, social, personal and psychological factors on consumer purchasing decisions on products of creative industries in Bandung City. This study uses quantitative methods and statistical analysis. The population of this study comprises consumers who bought creative products, such as culinary, fashion, crafts, design and publishing and printing products, for a minimum of two times. The sample consists of 216 people identified via simple random sampling based on central limit theorem. Results reveal that personal and psychological factors significantly influence consumers' decisions to buy products from the creative industries. By contrast, cultural and social factors exert no significant effect. This study suggests that companies in the creative industries improve marketing strategies related to consumers' lifestyle, personality, income, work and psychological factors.

Keywords: purchasing decisions; personal factors; psychological factors; cultural factors; creative industries; Bandung City. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=114055 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:14:y:2021:i:2:p:213-223

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().