Digital economy: the main power for digital industry in Indonesia

Wiryanta Muljono and Sri Setiyawati

International Journal of Trade and Global Markets, 2022, vol. 15, issue 4, 423-444

Abstract: The world as we know it is continually changing and one of the fundamental drivers of this is digital transformation. At its core is how to use the latest technology to do better. The backbone of the digital economy is connectivity, which means growing interconnectedness of people, organisations, and machines resulting from the internet, mobile technology, and the internet of things. In the digital era, the massification use of data is transforming business models, facilitating products and services, creating new processes, generating greater utility, and creating cultural diversity among management. However, it also presents some challenges for consumers. The impersonality of e-commerce weakens the relationship between businesses and consumers, thereby increasing consumer vulnerability, which could lead to unfair commercial practices and causing uncertainty and lack of trust by consumers.

Keywords: digital economy; business model; prospective commodities; internationalisation issues; startup business; regulation; customer protection; Indonesia. (search for similar items in EconPapers)
Date: 2022
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