Strategies for enhancing Gen Z employee retention in the BPO industry: a focus on organisational economic socialisation

S. Shri Sailaxmi and Nisha Ranjithsingh

International Journal of Trade and Global Markets, 2025, vol. 21, issue 1, 39-70

Abstract: The study aims to investigate the factors influencing Gen Z ER (Employee Retention) by examining the role of organisational economic socialisation factors (i.e., training, co-worker support, prospects) and psychological contracts. In contrast to previous generations, socialising and retaining Generation Z (Gen Z) employees is difficult to engage and retain in the business process outsourcing (BPO) industry. Data was collected via an online questionnaire using cluster probability sampling techniques from four BPO organisations targeting only Gen Z employees working in the BPO industry, and 137 responses were recorded. We tested the hypothesis using the confirmatory factor analysis (CFA), partial least square structural equation model (PLS-SEM) and mediation analysis. The study's results imply that the psychological contract illustrates a mediating factor between the construct of organisational socialisation and ER, particularly concerning Gen Z. This study recommends that BPO companies focus on training programs, development of proper career progression, improving psychological contracts and enhancing the presence of co-workers' support to retain Gen Z employees.

Keywords: organisational economic socialisation; co-worker support; employee retention; future prospects; Gen Z; organisational socialisation; psychological contract; training. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=146317 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:21:y:2025:i:1:p:39-70

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().