Critical business performance factors in the internationalisation of middle-sized automotive suppliers: insights from German and Austrian firms in the Mexican market

Vito Bobek, Julian Cienciala and Tatjana Horvat

International Journal of Trade and Global Markets, 2025, vol. 21, issue 2, 163-187

Abstract: This study examines the critical success factors for internationalising German and Austrian medium-sized automotive suppliers in Mexico. Based on qualitative interviews, it identifies six key factors: local network development, local leadership, cultural adaptation, preparation and planning, transmission of corporate values, and investment in training. These factors help firms navigate challenges such as regulatory complexities and cultural differences. The findings emphasise the importance of adapting corporate strategies to local conditions while maintaining strong ties with headquarters. The study suggests that network theory offers a more comprehensive view of internationalisation for medium-sized companies and provides practical recommendations for companies expanding into Mexico.

Keywords: internationalisation; automotive suppliers; medium-sized companies; Mexico; success factors; cultural adaptation; local leadership. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=146647 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:21:y:2025:i:2:p:163-187

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().