International Joint Venture marketing performance and manifest conflict in a developing country context

Craig C. Julian

International Journal of Trade and Global Markets, 2009, vol. 2, issue 1, 41-58

Abstract: This study examines the relationship between manifest conflict and marketing performance via the International Joint Venture (IJV) market entry mode in Thailand. The primary data for the study were collected from a self-administered mail survey of 1047 Thai-Foreign IJVs in Thailand. From the application of the exploratory factor analysis and the discriminant analysis it was concluded that a significant negative relationship existed between manifest conflict and marketing performance. That is, when manifest conflict was present between the partners it resulted in lower levels of marketing performance than when it was not.

Keywords: IJV; international joint ventures; marketing performance; manifest conflict; equity participation; discriminant analysis; cross-sectional data; developing countries; Thailand. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=23032 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:2:y:2009:i:1:p:41-58

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().