Market characteristics as an antecedent of performance

Craig C. Julian

International Journal of Trade and Global Markets, 2009, vol. 2, issue 2, 128-147

Abstract: This study examines the relationship between the foreign market characteristics of access to raw materials, capital resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry price competition and the transfer of up-to-date technology and International Joint Venture (IJV) marketing performance in Thailand. The primary data for the study were collected from a self-administered mail survey of 831 Thai-Foreign IJVs in Thailand. From the multiple regression analysis it was concluded that a significant negative relationship existed between the identified foreign market characteristics and IJV marketing performance in Thailand.

Keywords: IJV; international joint ventures; marketing performance; market characteristics; foreign markets; equity participation; multiple regression analysis; cross-sectional data; distribution channels; Thailand; raw materials; capital resources; local business practices; government intervention; price competition; technology transfer. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=25385 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:2:y:2009:i:2:p:128-147

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().