The role of perceived risk on Greek internet users' purchasing intention: an extended TAM approach

Dimitrios I. Maditinos, Lazaros Sarigiannidis and Efstathios Dimitriadis

International Journal of Trade and Global Markets, 2010, vol. 3, issue 1, 99-114

Abstract: This study develops and validates an extended model, to predict and explain consumers' intentions to transact with an internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented TAM of this study, additionally to ease of use and usefulness, perceived risk is also proposed to be a direct antecedent of intention to transact. The model was validated using data collected from 195 internet users and analysed using multiple regressions. The results provided substantial support for most of the proposed hypotheses and showed the significance of the extended constructs.

Keywords: consumer intentions; purchasing intentions; e-commerce; TAM; technology acceptance model; perceived risk; electronic commerce; Greece; internet use; business-to-consumer; B2C. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=30411 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:3:y:2010:i:1:p:99-114

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().