Korean firms' strategic choice and market performance in China and Russia

Hoon Park and Gil-Sung Kim

International Journal of Trade and Global Markets, 2010, vol. 3, issue 2, 170-188

Abstract: This study attempts to examine the impact of South Korean firms' market entry strategy on their financial market performance in China and Russia. On the basis of the previous researches, we tested seven (7) hypotheses for five (5) market-entry-related strategic variables (entry mode, entry timing, entry location, entry scale and entry purpose) and two (2) control variables (firm size and level of globalisation) that can influence the performance of South Korean firms (henceforth, Korean firms) in China and Russia. The results reveal that entry mode, entry timing, entry purpose, firm size and level of globalisation are crucial to ensure Korean firms' successful performances. In addition, we find that in the case of China, the moderating effect of entry scale was negatively significant on the relationship between entry mode and market performance.

Keywords: China; Russia; South Korea; market strategies; strategic choice; financial market performance; entry mode; entry timing; entry location; entry scale; entry purpose; firm size; globalisation; trade; global markets. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=31253 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:3:y:2010:i:2:p:170-188

Access Statistics for this article

More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().