International television formats and national variations: the case of IDOL in Vietnam

R.A. Burnett and Bui Minh Thai

International Journal of Trade and Global Markets, 2014, vol. 7, issue 3, 223-234

Abstract: This paper examines different ways in which modern entertainment companies are involved in the production, marketing and distribution of popular culture. This paper focuses generally on the contemporary production of reality television and more specifically on the television program IDOL in Vietnam.

Keywords: international communications; television formats; tv formats; IDOL; Vietnam; music; popular culture; national variations; entertainment industry; reality television; reality tv. (search for similar items in EconPapers)
Date: 2014
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