 How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitudeDaniel Lameck and Ying-Jiun Hsieh International Journal of Trade and Global Markets, 2015, vol. 8, issue 3, 237-252 Abstract: The internet industry makes a distinction between rich media pop-ups and inline ads marketing to offer great opportunities for green advertising and marketing activities supported by website advertising to allow green firms to directly convey messages to the consumers. This integration is a significant base for e-marketing. The service companies in Taiwan have adopted various e-marketing techniques like pop-up and inline advertisements. Pop-up advertisements are seen in high-traffic websites. Since there is an increase of environmental concern for consumers and the government of Taiwan, it is of great significance for advertisers to understand the precise differences between general advertising and green advertising by employing pop-up and inline advertisements and how to approach the two differently to achieve the desired effect. This research paper is an attempt to study the effectiveness of pop-ups and inline advertisements among Taiwanese online consumers. Keywords: green advertising; consumer attitudes; general advertising; consumer appeal; Taiwan; rich media pop-ups; inline ads; marketing; website advertising; internet advertising; e-marketing; electronic marketing; online marketing; Taiwan. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijtrgm:v:8:y:2015:i:3:p:237-252 Access Statistics for this article More articles in International Journal of Trade and Global Markets from Inderscience Enterprises Ltd |
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