Applying an extended theory of planned behaviour to predict Indian customer's e-vehicle purchase intention

Vishal Soodan and Shantanu Saha

International Journal of Applied Management Science, 2023, vol. 15, issue 3, 258-276

Abstract: The purpose of this paper is to predict the intentions towards purchase of EVs in India This study has taken Theory of Planned Behaviour (TPB) as base and underlined its constructs to gauge the intentions by adding variables namely Environmental Concern and Openness to Experience. The data was collected on a structured questionnaire using systematic sampling. Total 443 filtered and sorted responses were taken into consideration for analysis out of total 988 questionnaires distributed in Ludhiana and Chandigarh cities of India. It was found that two components of TPB model, Attitude and Subjective Norms along with modified constructs: Environmental Concern and Openness to Experience, significantly explain intention towards EV purchase. However, Perceived Behavioural Control (PBC) was found to be insignificant. The study results will be helpful to policy makers and marketers in enhancing the understanding about decision making of customers to purchase an e-vehicle in India.

Keywords: commuting; environmental concern; personality; purchase intention. (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ids:injams:v:15:y:2023:i:3:p:258-276

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