The analysis of performance in one single and dual channels

Zhaoqiong Qin

International Journal of Applied Management Science, 2011, vol. 3, issue 3, 259-274

Abstract: Suppliers routinely decide whether to distribute their products through one single channel or dual channels. Conventional wisdom says that dual distribution channels outperform one single channel based on the whole supply chain's performance in the capacity and the supplier's profit. However, this paper finds that the channel structure in the distribution plays an important role in these performances. The results show that at least one of the dual channels should be centralised in order to outperform the single centralised channel and two decentralised channels always do better than one single decentralised channel.

Keywords: single channels; dual channels; capacity; supplier profit; channel structure; distribution channels; centralised channels; decentralised channels; product distribution. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=41317 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:injams:v:3:y:2011:i:3:p:259-274

Access Statistics for this article

More articles in International Journal of Applied Management Science from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().