Mixing push and pull for survival in China: value stream mapping in an automotive case study

Ralf Drauz, Garnet Kasperk and Julius Von Mangoldt

International Journal of Applied Management Science, 2013, vol. 5, issue 3, 234-250

Abstract: German automotive suppliers started operating their manufacturing plants in China without much strategic planning or thoughtful implementation of the value stream, hastily pursuing the enormous promise of the fastest growing automobile market in the world. The objective of this paper is to explore the value stream shortcomings and possibilities to overcome these through a value stream mapping adapted to the Chinese culture. On the case of a German automotive supplier, the implementation of 'enterprise resource planning' and 'lean production' to increase efficiency, transparency, and control are researched. This is done with internal documents and interviews of the initiative sponsors and the responsible project manager. The relevant key is a mix of push and pull measures with extensive use of Kanban. The implementation of such a value stream mapping, involving the key success factors identified in this paper, allow Western suppliers to develop competitive advantages for the Chinese market in the long run.

Keywords: value stream mapping; VSM; enterprise resource planning; EPR; lean production; German automotive suppliers; case study; push based production; pull based production; Chinese culture; kanban; China; automobile industry; Germany; critical success factors; CSFs; automotive manufacturing. (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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