Consequences of the economic crisis to consumer behaviour in Greece - an empirical analysis

Persefoni Polychronidou, Giannoula Florou and Anastasios Karasavvoglou

International Journal of Applied Management Science, 2016, vol. 8, issue 2, 163-182

Abstract: In this paper, the consequences of the economic crisis to consumer behaviour are studied. Results and conclusions of the conducted empirical research of a sample consisted of 1,118 people are presented. Factors that have been studied are age, sex, economical status, the way and the frequency of consuming clothing, foot wear, cosmetics, accessories, new technologies and entertainment cost.

Keywords: consumer behaviour; descriptive statistics; factor analysis; cluster analysis; economic crisis; financial crisis; Greece. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ids:injams:v:8:y:2016:i:2:p:163-182

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