Ecologically-oriented enterprises in Hungary

Zsuzsanna Győri and András Ócsai
Authors registered in the RePEc Author Service: András Ócsai

World Review of Entrepreneurship, Management and Sustainable Development, 2014, vol. 10, issue 1, 52-65

Abstract: In this paper, we describe how we conducted in-depth empirical research about the value-background and coping strategies of ecologically-oriented enterprises in Hungary. It is a common belief that companies that have an ecological orientation are at a disadvantage on competitive markets because ethical and environmentally-friendly behaviour can generate costs and lessen competitive advantages. Hence, a pro-ecology stance is at odds with competitiveness. The paper presents theoretical arguments and empirical results which suggest that ecologically-oriented enterprises can survive and even prosper in competitive environments. Research findings highlighted two preconditions which make the survival and prosperity of ecologically-oriented businesses possible. The first is that ecologically-oriented businesses are intrinsically motivated to follow their environmental and ethical goals. The second is that these businesses define success multi-dimensionally. Their definition of success includes consideration of whether their stakeholders are flourishing and whether the environment is being conserved and restored.

Keywords: ecologically-oriented enterprises; Hungary; empirical research; ecological orientation; competitiveness; intrinsic motivation; multi-dimensional success definition; entrepreneurship; management; sustainable development; sustainability; ecology; environmental goals; ethics; ethical goals; environmentally-friendly behaviour. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=58053 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:10:y:2014:i:1:p:52-65

Access Statistics for this article

More articles in World Review of Entrepreneurship, Management and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().