Strategic reflexivity in the hotel industry - a value-based analysis

Alkis Thrassou, Demetris Vrontis and Stefano Bresciani

World Review of Entrepreneurship, Management and Sustainable Development, 2014, vol. 10, issue 2/3, 352-371

Abstract: In an incessantly altering global tourism industry, hotels are forced to develop new strategic models. Models that do not simply fit new competitive conditions, but perpetually and automatically predict and adapt to these, according to the pace and nature of change. The aim of this research is to examine related knowledge towards constructing an applicable concept for the practicing hotel industry, in the context of 'strategic reflexivity' and through a value-based analysis. The findings indicate the need for a strategic transition from current mechanistic approaches to more creative marketing notions; that are based less on traditional elements of analysis and more on the perception of value. Value is presented as being multi-directional and multi-perspective, in the sense that it is created by all stakeholders and for all stakeholders. The research finally proposes a preliminary generic value-based strategic reflexivity model for individual hotels, expanding in parallel on its key theoretical and managerial implications.

Keywords: hospitality industry; hotels; tourism; strategy; value; creative marketing; competitive advantage; strategic reflexivity; hotel industry. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.inderscience.com/link.php?id=60384 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:10:y:2014:i:2/3:p:352-371

Access Statistics for this article

More articles in World Review of Entrepreneurship, Management and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().