A shift in inter-firm relationships towards sustainability in the Japanese video game industry

Kenichi Ohkita

World Review of Entrepreneurship, Management and Sustainable Development, 2017, vol. 13, issue 4, 441-449

Abstract: This paper describes and discusses the steps by which the Japanese home video game market underwent a major shift in inter-firm relationships. Stylised facts of exhibitions led by platform providers transitioning to a more coopetitive dynamic with cooperative advertising led by competing software firms illustrate that shift. This paper finds that underlying changes in hardware technology, software release behaviour, and a joint association are the main factors in this shift.

Keywords: cooperative advertising; coopetition; inter-firm relationships; complementary firms; Japan; video games industry; sustainability; hardware technology; software release behaviour; joint association. (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:13:y:2017:i:4:p:441-449

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