Impact of environmental knowledge and awareness and openness to experience on green purchase behaviour: a mediation moderation analysis

Sidhi Verma, Apoorva Bhatnagar and V.K. Singh

World Review of Entrepreneurship, Management and Sustainable Development, 2021, vol. 17, issue 6, 838-850

Abstract: The purpose of this paper is to examine the influence of environmental knowledge and awareness and openness to experience on green purchase behaviour. The moderation effect on openness to experience was checked on the relationship between environmental knowledge and awareness and green purchase behaviour. The study also tries to predict the mediation effect of need for affiliation on the relationship between openness to experience and green purchase behaviour. The findings suggest that environmental knowledge and awareness and openness to experience positively affect green purchase behaviour. It was also shown by the results that need for affiliation does not mediate the relationship between openness to experience and green purchase behaviour. The study adds to the existing literature by positing the moderation effect of openness to experience on the relationship between environmental knowledge and awareness and green purchase behaviour.

Keywords: environmental knowledge and awareness; openness to experience; need for affiliation; green purchase behaviour. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=118659 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:17:y:2021:i:6:p:838-850

Access Statistics for this article

More articles in World Review of Entrepreneurship, Management and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().