Sanitary napkin manufacturing units: creating entrepreneurial opportunities for rural females in India

Umesh Shrivastava and Satya Ranjan Acharya

World Review of Entrepreneurship, Management and Sustainable Development, 2022, vol. 18, issue 4, 461-476

Abstract: This paper focuses on an entrepreneurial solution to a daunting problem of non-usage of sanitary napkins among rural females of developing countries, and the reason behind it. It encompasses an action research to understand if there can be a viable entrepreneurial opportunity amidst the taboo of menstruation. To understand the reason for non-usage of sanitary napkins, the research draws on literature to identify independent variables which are: accessibility, affordability and awareness. A sample of 500 rural females was taken in two days. Data was collected through administered questionnaire and was nominal in nature. Chi-square and pseudo R-square tests were applied to the data and accessibility had a significant loading on the dependent variable. The finding has a significant implication on rural business development through entrepreneurial opportunity recognition.

Keywords: green accounting; environmental disclosures; content analysis; global reporting initiatives; entrepreneurial opportunity; rural entrepreneurship; sustainable development. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:18:y:2022:i:4:p:461-476

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