What drives sustainability practices at Rangotri? The case of a textile SME venture from India

Neetu Yadav and Leela Rani

World Review of Entrepreneurship, Management and Sustainable Development, 2024, vol. 20, issue 1, 97-116

Abstract: SMEs play an important role in the global economy today. Given the importance of sustainability, which is intricately tied to business operations, examining what factors drive SMEs to implement elements of sustainability in their practices is a worthwhile question. This paper adopts a case study approach to present and analyse the sustainability journey, key challenges and drivers of sustainability practices of Rangotri, a textile SME in Rajasthan, India. The findings reveal that a 'turn crisis into opportunity' approach led Rangotri to adopt sustainability practices and work under SWITCH-Asia Sustainable Textiles through Sustainable Development (SUSTEX). Additionally, the values of the owner, sustainable entrepreneurship and his willingness to adopt eco-friendly processes are seen as important drivers to take the lead on the journey of environmental sustainability.

Keywords: sustainability drivers; textile SME; India; sustainability issues; challenges of SMEs; sustainable entrepreneurship. (search for similar items in EconPapers)
Date: 2024
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