Sustainability and resilient strategies by entrepreneurial firms in a VUCA world
Shefali Singh,
Manoj Joshi,
Meenakshi Gandhi and
Komal Malik
World Review of Entrepreneurship, Management and Sustainable Development, 2024, vol. 20, issue 3, 291-308
Abstract:
Do incumbent entrepreneurs possess foresight? The COVID-19 pandemic has transformed, leaving us unshielded against unknowns. It has altered our approach becoming a prodigious Volatile, Uncertain, Complex, and Ambiguous (VUCA) moment. The post-COVID-19 world is likely to break the classical models of existing economic theories, compelling economies, and businesses to improvise their business models for sustaining in the 'new normal'. It requires a complex symphony between hindsight-insight-foresight combination to steer a deeper understanding. This statement embarks upon a principal research question, as to how do entrepreneurial firms muster resources in building sustainable and resilient strategies while surviving in a VUCA world? The authors deployed exploratory design, using case method for capturing insights on resilient strategies adopted by an entrepreneurial firm, Zolostays. This enterprise validated the proposition of optimal unification of entrepreneurial orientation and building resilient strategies indispensable for any organisation against the unfavourable and turbulent VUCA situations.
Keywords: entrepreneur; VUCA; COVID-19; resilience; agility; foresight; strategy; sustainable; Zolostays. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:
Downloads: (external link)
http://www.inderscience.com/link.php?id=138273 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:20:y:2024:i:3:p:291-308
Access Statistics for this article
More articles in World Review of Entrepreneurship, Management and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().