Is naturally coloured cotton a sustainable substitute for cotton textile?

A.S. Dishoja, Nisha Bharti and Sushant Malik

World Review of Entrepreneurship, Management and Sustainable Development, 2024, vol. 20, issue 3, 338-354

Abstract: There is a recent upsurge in consumption of environmentally sustainable products; one among them is the apparel segment, where cotton has the major stake. White lint cotton has to undergo processing and dyeing, which creates a hazardous impact on the environment. Therefore, the present study aims to better understand consumer behaviour towards cotton apparel and willingness to accept naturally coloured cotton, which positively impacts the environment and humans. Data collected from the respondents were analysed using decision tree and cluster analysis, which revealed that 28% of respondents are genuinely interested and buying naturally coloured cotton apparel and considered paying 15% premium. This paper also highlights the most critical attributes of cotton, and it discusses which category the cotton textile is the most preferred. This will help in the adoption of naturally coloured cotton apparel by consumers.

Keywords: cotton apparel; environmental impacts; sustainability; cotton attributes; consumer behaviour; cluster analysis; willingness to buy. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=138280 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:20:y:2024:i:3:p:338-354

Access Statistics for this article

More articles in World Review of Entrepreneurship, Management and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().